Design for:

Elegance

Equity

Opportunity

Optimism

Aspiration

Image

UX + PRODUCT

I'm a UX & product leader, serving teams that bring elegant and purposeful interactive experiences to users.

I also write about technology & design, teach, direct research, and run a super-diverse commercial interactive media studio at the University of Washington, and I really love dogs.



Pursuing elegance

Elegant designs embody the 10 principles of good design and unify them with feeling: when we say something is elegant we're saying it gives us a sublime feeling of satisfaction.

I help teams deliver products that give people a sublime feeling of satisfaction.

Pursuing design elegance

Elegant designs embody all of the 10 principles of good design and unify them with feeling: when we say something is elegant we're saying it gives us a sublime feeling of satisfaction.

I help teams deliver designs that give people a sublime feeling of satisfaction.


Passions + Capacities

I started designing interactive experiences as an intern with Paul Allen's Starwave Co. during the commercial internet 1.0 gold rush, later forming one of the first dedicated UX teams at Microsoft. I worked through all of the early stages in the Nielsen Norman Group's Corporate UX Maturity Model, developing along the way an effective toolkit of strategies and techniques for integrating UX excellence into product development teams.

I love building interactive systems to extend our capacities: for work, for play, and in the pursuit of greater equity and justice. I'm super-passionate about identifying and developing talent (see the section on University Research below) and supporting creative teams so they can do their best work.

I work across the full double-diamond:
The design "double diamond", showing the 4 phases of discover, define, develop, and deliver

I've done a lot of:

  • Organizational leadership
  • Competitive analysis & strategy
  • Product roadmaps
  • User research, in the lab and in the field
  • Content strategy
  • Sketching & storyboarding
  • IA and wireframing
  • Prototyping & user testing
  • Interaction design
  • DesignOps

University Research

The University of Washington asked me to lead an effort to redesign professional development for students preparing for careers in tech; it was a classic user-centered and service design exercise resulting in the first commercial software development studio integrated into the curriculum of a public university in the United States: Digital Future Lab (DFL). I stayed after launch as Executive Director.

This work has been published in the IEEE Computer Society's journal Computer.

DFL has been internationally recognized as a model for inclusion and innovation in design & technical professional development, and was one of just 15 UW programs selected to represent the best of UW in its "Be Boundless" 2017-2020 global philanthropic campaign.

I also teach and supervise design & diversity research, I helped launch and serve on the academic oversight committee for the Interactive Media Design degree, and I work as the DFL's Creative and UX Director.

Read more about DFL in the 425 Business Magazine's January 2018 profile.

Digital Future Lab was chosen as one of the "Best of UW" programs to represent the university for its commitment to inclusion and groundbreaking approach to design & technical professional development
A major component of my work at the university involves developing techniques to identify and remove unconscious bias from human-centered design processes. UW filmed a lecture I presented on this topic to students in the Human Centered Design and Engineering Masters program

Passions + Capacities

I started designing interactive experiences as an intern with Paul Allen's Starwave Co. during the commercial internet 1.0 gold rush, later forming one of the first dedicated UX teams at Microsoft. I worked through all of the early stages in the Nielsen Norman Group's Corporate UX Maturity Model, developing along the way an effective toolkit of strategies and techniques for integrating UX excellence into product development teams.

I love building interactive systems to extend our capacities: for work, for play, and in the pursuit of greater equity and justice. I'm super-passionate about identifying and developing talent (see the section on University Research below) and supporting creative teams so they can do their best work.

I work across the full double-diamond:
The design "double diamond", showing the 4 phases of discover, define, develop, and deliver

I've done a lot of:

  • Organizational leadership
  • Competitive analysis & strategy
  • Product roadmaps
  • User research, in the lab and in the field
  • Content strategy
  • Sketching & storyboarding
  • IA and wireframing
  • Prototyping & user testing
  • Interaction design
  • DesignOps

University Research

The University of Washington asked me to lead an effort to redesign professional development for students preparing for careers in tech; it was a classic user-centered and service design exercise resulting in the first commercial software development studio integrated into the curriculum of a public university in the United States: Digital Future Lab (DFL). I stayed after launch as Executive Director.

This work has been published in the IEEE Computer Society's journal Computer.

DFL has been internationally recognized as a model for inclusion and innovation in design & technical professional development, and was one of just 15 UW programs selected to represent the best of UW in its "Be Boundless" 2017-2020 global philanthropic campaign.

I also teach and supervise design & diversity research, I helped launch and serve on the academic oversight committee for the Interactive Media Design degree, and I work as the DFL's Creative and UX Director.

Read more about DFL in the 425 Business Magazine's January 2018 profile.

Digital Future Lab was chosen as one of the "Best of UW" programs to represent the university for its commitment to inclusion and groundbreaking approach to design & technical professional development
A major component of my work at the university involves developing techniques to identify and remove unconscious bias from human-centered design processes. UW filmed a lecture I presented on this topic to students in the Human Centered Design and Engineering Masters program